Sponsors

DuPont Automotive Finishes

DuPont has been Jeff's primary sponsor since his first start in 1992. They were responsible for the rainbow paint sceme from 1992 to 2000, which was intended to promote DuPont paints.

PEPSI

Pepsi started sponsoring Gordon after Coca-Cola in 1997. Twice each year, Gordon runs a special Pepsi paint sceme, and sometimes a movie logo. In the past he has run Star Wars and Superman paint-schemes on his Pepsi car.

Nicorette

Nicorette started sponsoring Jeff Gordon in 2006, and is a primary sponsor for Gordon in a half-dozen races.

GMAC

GMAC has been an associate sponsor of Gordon since 1996. They are also the primary sponsor for teammate Casey Mears.

Quaker State

Quaker State is the oil used by Hendrick Motorsports. They do their part for Gordon every weekend.

Sparkle Paper Towels

Sparkle started sponsoring Gordon in 2006. They are an associate sponsor found above the rear window.